About BenefitSmiths
BenefitSmiths is a boutique employee benefits firm based in Point Pleasant, New Jersey, dedicated to personalized client service and long‑term satisfaction for both employers and employees. With over 20 years of experience in the employee benefits marketplace, our agency was built to bring clarity, care, and emotional intelligence back to an industry that has become increasingly corporate and impersonal.
In today’s environment, employee benefits represent one of the most significant expenses for employers while also playing a critical role in employee recruitment, retention, and well‑being. BenefitSmiths was formed to bridge that gap, helping employers control costs while ensuring employees feel valued, understood, and supported through thoughtfully designed benefits programs. 
From our Point Pleasant office, we proudly serve businesses and individuals throughout Brick, Manasquan, Spring Lake, Belmar, and Wall Township, NJ. While employee benefits are our primary focus, we offer a comprehensive range of solutions including medical and prescription coverage, dental, vision, life insurance, disability insurance, executive benefits, Medicare guidance, and advanced planning strategies such as HRA, HSA, and FSA programs, as well as buy/sell and key person coverage.
BenefitSmiths is led by Paul G. Smith, a veteran benefits advisor with over two decades of experience across all sides of the industry. Paul has worked with some of the most respected organizations in insurance and benefits, including Marsh & McLennan (now Mercer), Arthur J. Gallagher, John Hancock, and Empire and Horizon Blue Cross Blue Shield. This diverse background provides him with a rare, well‑rounded perspective—spanning entrepreneurial business ownership, brokerage consulting, and insurance carrier operations—across large‑market, mid‑market, small employer, and individual marketplaces.
Paul is licensed in Life, Accident and Health, as well as Property and Casualty insurance, and maintains FINRA Series 6 and 63 licenses. More importantly, he brings a consultative mindset and deep industry insight that allows BenefitSmiths to design solutions that align with each client’s financial goals, workforce needs, and long‑term vision.
Our core values shape everything we do. Transparency means clear communication and honest recommendations. Reliability means consistent support and responsiveness. Personalized service means every strategy is tailored—never packaged or generic. We are compliance‑driven, cost‑focused, and innovation‑minded, ensuring our clients remain informed, protected, and prepared as regulations and markets evolve.
Our mission is to change the way people look at benefits through innovative design, consultative planning, and a commitment to emotional intelligence. At BenefitSmiths, we believe great benefits begin with genuine relationships—and we’re proud to serve our community with that belief at the center of everything we do.